# Social media video sizes, from each platform's own pages

The video and image sizes of YouTube, TikTok, Instagram, Facebook, X, LinkedIn and Pinterest, each linked to the platform's own help or ads page and dated, and a check that tells you which of them your video's size fits. Free, no sign-up.

Use it at https://opusmotion.com/tools/social-media-video-sizes.

## YouTube

| What | Size | Notes | Source |
| --- | --- | --- | --- |
| Video | 16:9 · 1920 × 1080 (1080p), 3840 × 2160 (4K), 1280 × 720 (720p) | YouTube lists the 16:9 sizes from 426 × 240 to 7680 × 4320; another shape plays with the player adjusted to it. | [YouTube Help: video resolution and aspect ratios](https://support.google.com/youtube/answer/6375112) |
| Short | Square or vertical, up to 3 minutes | YouTube Help gives no pixel size for Shorts; the Shorts ad below is 1080 × 1920. | [YouTube Help: Shorts up to three minutes](https://support.google.com/youtube/answer/15424877) |
| Short, upload | Up to 1080p | — | [YouTube Help: create Shorts](https://support.google.com/youtube/answer/10059070) |
| Shorts ad | 9:16 · 1080 × 1920, 6 to 60 seconds | — | [Google Ads Help: video ads specs and format requirements](https://support.google.com/google-ads/answer/17091270) |
| Video thumbnail | 16:9 · 3840 × 2160, at least 640 wide; Shorts 9:16 · 2160 × 3840 | JPG or PNG, up to 50 MB on a computer and 2 MB from the phone. | [YouTube Help: add video thumbnails](https://support.google.com/youtube/answer/72431) |
| Video thumbnail, in Google Ads | 16:9 · 1280 × 720 (at least 1280 × 640), under 2 MB | Google's ads specs still give the older size; YouTube Help's is the one above. | [Google Ads Help: video ads specs and format requirements](https://support.google.com/google-ads/answer/17091270) |
| Channel banner | 2560 × 1440 recommended; at least 2048 × 1152 (16:9) | At 2048 × 1152, the safe area for text and logos is 1235 × 338; 6 MB or smaller. | [YouTube Help: your channel's banner, picture and watermark](https://support.google.com/youtube/answer/10456525) |
| Profile picture | Shown at 98 × 98 | JPG, GIF, BMP or PNG, up to 15 MB; YouTube gives no upload size. | [YouTube Help: your channel's banner, picture and watermark](https://support.google.com/youtube/answer/10456525) |

## TikTok

| What | Size | Notes | Source |
| --- | --- | --- | --- |
| Video | 9:16, full screen | TikTok's help center publishes no size for regular videos; this is its Creator Academy. | [TikTok Creator Academy: fill the screen](https://www.tiktok.com/creator-academy/article/fill-the-screen) |
| Video quality | Exported at 1080p or higher | — | [TikTok Creator Academy: filming high-quality videos](https://www.tiktok.com/creator-academy/article/Filming-High-Quality-Videos) |
| Video length | Up to 60 minutes, uploaded in TikTok Studio | — | [TikTok Creator Academy: creating high-quality videos](https://www.tiktok.com/creator-academy/article/Creating-high-quality-videos-on-TikTok) |
| Video cover | 9:16 · 1080 × 1920 | — | [TikTok Creator Academy: video covers](https://www.tiktok.com/creator-academy/article/video-covers-thumbnails) |
| Photo post | Up to 35 photos | — | [TikTok Help: making a post](https://www.tiktok.com/support/faq_detail?id=7581826684085606968) |
| In-feed ad | 9:16 at least 540 × 960 (recommended); 16:9 at least 960 × 540; 1:1 at least 640 × 640 | Up to 10 minutes and 500 MB, on a page updated in June 2026. | [TikTok Ads Help: in-feed ads specs](https://ads.tiktok.com/help/article/tiktok-auction-in-feed-ads) |
| Ad length, in the ad policy | 5 to 60 seconds | The policy page (updated April 2026) disagrees with the in-feed specs above. | [TikTok Ads Help: ad format and functionality policy](https://ads.tiktok.com/help/article/tiktok-ads-policy-ad-format-and-functionality) |

## Instagram

| What | Size | Notes | Source |
| --- | --- | --- | --- |
| Reel | From 1.91:1 to 9:16, at least 720 px and 30 fps | Instagram gives no pixel size for reels; Meta's ads guide uses 1440 × 2560 (9:16). | [Instagram Help: reel size and aspect ratios](https://help.instagram.com/1038071743007909) |
| Reel cover | 420 × 654 (1:1.55), PNG or JPG | — | [Instagram Help: reel size and aspect ratios](https://help.instagram.com/1038071743007909) |
| Feed photo | 1080 wide, from 1.91:1 (1080 × 566) to 3:4 (1080 × 1440) | A photo under 320 wide is enlarged to 320, one over 1080 reduced to 1080. Feed image ads stop at 4:5. | [Instagram Help: image resolution of photos you share](https://help.instagram.com/1631821640426723) |
| Carousel | Up to 20 photos and videos in one post | — | [Instagram Help: share a carousel post](https://help.instagram.com/269314186824048) |
| Reels ad | 9:16 · 1440 × 2560, up to 15 minutes and 4 GB | Leave at least 14% at the top, 35% at the bottom and 6% at each side free of text and logos. | [Meta Ads Guide: Instagram Reels video](https://www.facebook.com/business/ads-guide/update/video/instagram-reels) |
| Stories ad, in the ads guide | 9:16 · 1440 × 2560, up to 60 minutes and 4 GB | — | [Meta Ads Guide: Instagram Stories video](https://www.facebook.com/business/ads-guide/update/video/instagram-story) |
| Stories ad, in Meta's business help | 9:16 · 1080 × 1920 recommended, at least 600 × 1067 | Meta's two pages give different sizes for the same placement. | [Meta Business Help: design requirements for Instagram Stories ads](https://www.facebook.com/business/help/2222978001316177) |
| Feed image ad | 4:5 · 1440 × 1800, up to 30 MB | — | [Meta Ads Guide: Instagram Feed image](https://www.facebook.com/business/ads-guide/update/image/instagram-feed) |

## Facebook

| What | Size | Notes | Source |
| --- | --- | --- | --- |
| Video | Every video is posted as a reel | Since September 2025, whatever its length or shape. Facebook's help center gives no size for them. | [Facebook Help: what are reels on Facebook](https://www.facebook.com/help/386221115984344) |
| Reels ad | 9:16 · 1440 × 2560, up to 4 GB, no maximum length | Leave roughly 14% at the top, 35% at the bottom and 6% at each side free. | [Meta Ads Guide: Facebook Reels video](https://www.facebook.com/business/ads-guide/update/video/facebook-facebook-reels) |
| Feed video ad | 4:5 · 1440 × 1800, up to 4 GB | — | [Meta Ads Guide: Facebook Feed video](https://www.facebook.com/business/ads-guide/update/video/facebook-feed) |
| Page cover photo | 851 × 315, at least 400 × 150 | Loads fastest as an sRGB JPG under 100 KB. Phones show it at 2.4:1, so keep the middle clear. | [Facebook Help: Page profile picture and cover photo dimensions](https://www.facebook.com/help/125379114252045) |
| Page profile picture | 320 × 320, shown as a circle | — | [Facebook Help: Page profile picture and cover photo dimensions](https://www.facebook.com/help/125379114252045) |

## X (Twitter)

| What | Size | Notes | Source |
| --- | --- | --- | --- |
| Video | Up to 1920 × 1200 (or 1200 × 1900), from 1:2.39 to 2.39:1 | Up to 140 seconds and 512 MB without Premium, 40 fps at most. X's API docs give other limits. | [X Help: how to share and watch videos on X](https://help.x.com/en/using-x/x-videos) |
| Video ad | 16:9 · 1920 × 1080; 1:1 · 1200 × 1200; 9:16 up to 1080 × 1920 | Up to 2:20 and 1 GB; 15 seconds or less is recommended. | [X Business: creative ad specifications](https://business.x.com/en/help/campaign-setup/creative-ad-specifications) |
| Photo in a post | Shown in full from 2:1 to 3:4 | — | [X Help: posting GIFs and pictures](https://help.x.com/en/using-x/posting-gifs-and-pictures) |
| Header | 1500 × 500 | 60 px at the top and bottom can be cropped. | [X Help: how to customize your profile](https://help.x.com/en/managing-your-account/how-to-customize-your-profile) |
| Profile photo | 400 × 400, up to 2 MB | — | [X Help: profile photo upload issues](https://help.x.com/en/managing-your-account/common-issues-when-uploading-profile-photo) |

## LinkedIn

| What | Size | Notes | Source |
| --- | --- | --- | --- |
| Video post | 256 × 144 to 4096 × 2304, from 1:2.4 to 2.4:1 | 3 seconds to 15 minutes, 75 KB to 5 GB. | [LinkedIn Help: video sharing troubleshooting](https://www.linkedin.com/help/linkedin/answer/a548372) |
| Video ad | 16:9 · 1920 × 1080; 4:5 · 720 × 900 (recommended); 9:16 · 720 × 1280; 1:1 up to 1920 × 1920 | 3 seconds to 30 minutes, 75 KB to 500 MB, MP4. | [LinkedIn Help: video ads specifications](https://www.linkedin.com/help/lms/answer/a424737) |
| Single image ad | 1.91:1 · 1200 × 628 (recommended); 1:1 · 1200 × 1200; 4:5 · 720 × 900 | 5 MB, JPG, PNG or GIF. | [LinkedIn Help: single image ads specifications](https://www.linkedin.com/help/lms/answer/a426534) |
| Link image on a Page post | 1.91:1 · 1200 × 627, more than 200 wide | One pixel shorter than the ad size above. | [LinkedIn Help: Image specifications for your LinkedIn Pages](https://www.linkedin.com/help/linkedin/answer/a563309) |
| Profile cover | 1584 × 396, JPG or PNG under 8 MB | — | [LinkedIn Help: Add or change the cover image on your profile](https://www.linkedin.com/help/linkedin/answer/a568217) |
| Page cover | 1512 × 256, PNG or JPEG up to 3 MB | — | [LinkedIn Help: Image specifications for your LinkedIn Pages](https://www.linkedin.com/help/linkedin/answer/a563309) |
| Page logo | 400 × 400, at least 268 × 268 | — | [LinkedIn Help: Image specifications for your LinkedIn Pages](https://www.linkedin.com/help/linkedin/answer/a563309) |
| Profile photo | 400 × 400 up to 7680 × 4320, 8 MB | — | [LinkedIn Help: profile and background photos](https://www.linkedin.com/help/linkedin/answer/a549049) |

## Pinterest

| What | Size | Notes | Source |
| --- | --- | --- | --- |
| Pin | 2:3 · 1000 × 1500 | Taller Pins can be cut off in feeds. This is Pinterest's ads and creator guidance; its Pin specs give no shape for images. | [Pinterest Business Help: product specs](https://help.pinterest.com/en/business/article/pinterest-product-specs) |
| Video Pin | 9:16 · 1080 × 1920 full screen; also 1:2, 2:3, 3:4, 4:5 or 1:1 | 4 seconds to 5 minutes; MP4, M4V or MOV. | [Pinterest Help: review Pin specs](https://help.pinterest.com/en/article/review-pin-specs) |
| Video ad | Square 1:1 or vertical 2:3, 4:5, 9:16; 4 seconds to 15 minutes, up to 2 GB | — | [Pinterest Business Help: product specs](https://help.pinterest.com/en/business/article/pinterest-product-specs) |

Each size was read at its source on 9 October 2026 and is read again every month.

## How to use it

1. Type your video's or image's width and height in the check: it lists every placement that takes that shape, and the ones that state that exact size.
2. Or find the platform below: each row says what the size is for, the size as the platform states it, and links to the page that says so.
3. Make the video in the shape you need, or in 16:9 and 9:16 at once with a launch template.

## Where these sizes come from

Every size on this page comes from the platform's own pages: its help center, its ads guide or its creator site, linked in its row. They were read on 9 October 2026, and we read them again every month.

A size a platform doesn't publish isn't listed. TikTok gives no size for regular videos beyond 9:16 and 1080p, Instagram none in pixels for reels, and neither Instagram nor Facebook gives one for organic Stories, so only their ad specs appear for those.

Two of a platform's own pages sometimes disagree: YouTube Help and Google Ads give different thumbnail sizes, Meta's ads guide and its business help give 1440 × 2560 and 1080 × 1920 for vertical ads, and LinkedIn gives 1200 × 627 for a Page's link image and 1200 × 628 for an ad. The rows say so.

## Questions

### What size should a video be for social media?

Vertical 9:16 fills a phone's screen: TikTok, Instagram Reels, YouTube Shorts, Pinterest's full-screen video Pins and the Stories and Reels ads of Facebook and Instagram all take it. YouTube's own shape is 16:9, at 1920 × 1080 or larger. Each platform's exact numbers, with their sources, are in the tables on this page.

### What size is a YouTube thumbnail?

YouTube Help now says 3840 × 2160 for videos (2160 × 3840 for Shorts), at least 640 pixels wide, JPG or PNG, up to 50 MB from a computer and 2 MB from the phone. Google Ads Help still lists 1280 × 720 under 2 MB; that size is above YouTube's minimum width too.

### Is 4:5 still the tallest photo on the Instagram feed?

Not for regular posts: Instagram's help center now keeps photos from 1.91:1 to 3:4, so 1080 × 1440 is the tallest. Feed image ads still stop at 4:5, 1440 × 1800 in Meta's ads guide.

### What size is a TikTok video?

TikTok's help center publishes no size for regular videos. Its Creator Academy says to fill the screen at 9:16 and export at 1080p or higher, which is 1080 × 1920, and its ads specs ask for 9:16 at 540 × 960 or more.

### What size are the LinkedIn and X banners?

LinkedIn: 1584 × 396 for a profile and 1512 × 256 for a Page. X: 1500 × 500, with 60 pixels at the top and bottom that can be cropped.

### Where do these numbers come from, and how current are they?

Each one from the platform's own help center, ads guide or creator site, linked in its row, read on 9 October 2026; we read them again every month. A size a platform doesn't publish isn't here, and when two of its own pages disagree, the row says so.

## More free tools

- [Safe zone checker](https://opusmotion.com/tools/safe-zone-checker.md): See what TikTok, Instagram Reels and YouTube Shorts cover on your vertical video or image
- [Aspect ratio calculator](https://opusmotion.com/tools/aspect-ratio-calculator.md): The ratio of any width and height, or the other side for 16:9, 9:16, 1:1, 4:5 or any ratio, in even video sizes
- [Resize video](https://opusmotion.com/tools/resize-video.md): Change a video's aspect ratio to 16:9, 9:16, 1:1 or 4:5, on a blurred or colored background
- [All free tools](https://opusmotion.com/tools.md)